There’s no need to emphasize the influence of The Netherlands in the grand scheme of dance history. Same goes for the many reasons why we feel you should head to Amsterdam for AMF this fall. How about these facts relating to the history of dance? Did you know that…
1. House originated in Chicago in the mid ‘80s? While Techno originated in Detroit around the same time? Whereas Chicago house has always been characterized by its smooth, rich and melodious disco, funk and electronic pop influences, techno unmistakably stems from minimal and industrial. Although ‘Holland’ has always been notorious for its progressiveness when it comes to EDM, it was not before the late ‘80s that both genres gradually began to conquer the Dutch music scene.
"The influence of The Netherlands on dance music has been huge!"
2. When house music set foot on Dutch soil in those late 80’s, Club Roxy in Amsterdam rapidly became the place to be when it came to discovering and enjoying these newfound genres. The venue had prominently been at the forefront of the Dutch House Scene revolution from day one, widely gaining international fame for its glamorous and theatrical atmosphere before burning down completely in 1999.
3. After an underground introduction of electronic music by Club Roxy and the like, the 90’s gave birth to a complete new subgenre which spoke to a wider, more mainstream audience and bearing the Dutch name ‘Gabber’. Officially introduced by Dutch DJ D-Shake, the genre quickly evolved into a lifestyle defined by huge crowds of united youngsters. Their sole purpose? Dancing their asses off in training suits, wearing Nike Air Max sneakers and collectively enjoying it at hugely popular events such as Thunderdome and Masters of Hardcore.
"The 90's gave birth to new subgenre "Gabber!"
4. If Detroit Techno and Chicago House have been considered as authentic, credible genres from the get-go, one could safely argue that Eurodance must be its commercial counterpart. Consisting of an ultimately cheerful blend of house, rave, pop, disco, new beat, trance and hip hop, this genre gained its extreme popularity through acts such as 2 Brothers on the 4th Floor, 2 Unlimited (what’s in a name?), Sonic Surfers, Twenty 4 Seven, Captain Jack and the Vengaboys. Oh boy, we still reminisce about that Eurodance phase.
5. While the first edition of ADE started out as a three-day conference in 1996, attended by 300 delegates and with a total of 30 performing DJs it’s safe to say things have changed since then. Over the last 20 years, ADE has grown into a massive five-day electronic festival and conference, consisting of 450 events in 115 clubs and venues attracting 350.000 visitors from all over the world to see 2.200 artists performing. The best part? It caters to every single fan within any subgenre part of the electronic music spectrum. This results in ADE literally turning Amsterdam into the biggest dancefloor of the world every year in October and AMF wouldn’t have it any other way!