PRIVACY STATEMENT

You entrust us with your personal information, so we strive to always be clear and honest about how and why we will use it. Read more about what we collect about you and about your choices and rights.

OUR PROMISE TO YOU

Our goal is to maintain your trust by treating your personal information with respect and giving you control.

It is important that you know what personal information we collect and how we use it. The list of entities that process your data, depending on where you create an account, can be found above the “Contact” section.

We have done our best to make our explanation short and concise so that it is easy to understand. However, if you would like more information or have any questions, please do not hesitate to contact our data protection officer using the details in the ‘Contact’ section below.

In the event that we make significant changes to the privacy policy, we will notify you. If necessary, we will also ask for your consent.

 

PRIVACY POLICY

Our privacy policy has been designed with you in mind. The extent to which this privacy policy applies to you depends on your interaction with us. For example, if you:

1. create an account and/or purchase a ticket for one of our events, we will use the information you provide to the ticketing agent to fulfill our obligations to you in providing this service and, if you have requested it, to keep you informed of other events that may be of interest to you; and
2. browse our websites, we use cookies to customize your experience and hopefully provide   you with a seamless experience.

Your choices and rights are described in more detail below for each scenario.

 

SUMMARY

Scroll down to read the full privacy policy.

What data do we have about you and where do we get it from?

We collect and store various types of data about you when you create an account, purchase tickets from our ticketing agents, attend our events, contact us, and use apps and social media through our websites.

How do we use your data and why?
We collect and use your data for a variety of reasons, including to help you access the shows you love, to share news with you, for marketing purposes, and as required by law.

Who do we share your data with and why?

We may share your data with event partners, such as ticket agents, artists, co-organizers, concert venues—but also with other external parties associated with the service. We anonymize this data whenever possible.

Your choices and rights

One of your rights is the choice of whether you want to receive marketing from us. You also have the right to access the data we hold about you.

We treat your data with the utmost care

We always take steps to ensure that your data is protected and to securely delete it when we no longer need it.

Contact us

If you have any questions or feedback about this privacy policy or the way we process your data, please contact us.

 

WHAT DATA DO WE HAVE ABOUT YOU AND WHERE DO WE GET IT FROM?

When we collect your personal information, we store it in our customer databases, such as our ticketing platforms to manage your access to the event, our payment platforms to process your orders, our customer service platforms to manage all your questions, and our marketing system to communicate with you, depending on your choices.

Given the global nature of our business, some of the products and services we offer may differ and may not be available in the market where you have an account.

• When you create an account and purchase from us. When you create an account and purchase a product from us (such as VIP experiences or merchandise), we collect your contact and billing information directly from you. When you register for a presale, we collect your contact information, such as your name, street address, zip code, email, phone number, and credit card number.
• When you purchase tickets for our events. When you purchase tickets for one of our events, or an event for which we are a co-promoter, or have a ticket transferred to you by a friend, we receive your information from ticket agents or e-commerce platforms used to sell tickets for our promoted and co-promoted events, or the venues we rent to host the event. This includes your name, contact details, and information about the ticket purchase, such as the number of tickets purchased and seat number(s).
• If you attend one of our events. If you attend one of our events, we collect your data via our free Wi-Fi (if you register for it) and, if available, via cash payment wristbands that can be used to access events and make on-site purchases during the event.
• Photos of fans and CCTV. If you attend an event at a venue or a festival, we collect your image and likeness via CCTV cameras for, among other things, the safety and security of our fans. We may also collect your image and likeness through video and/or photo cameras. We use these images for our marketing or social media posts.
• When you use our websites and apps. When you use our websites or apps, we may use tracking tools such as browser cookies, web beacons, and technologies such as GPS and WiFi to passively collect data about you. This includes, for example, the browser and type of device you are using, your IP address, your location, the website you came from, whether or not you have used our website/app, or the website you visit when you leave our website. For more information about how we collect this data, please refer to our Cookie Policy.
• On-site security during an event. If you attend one of the shows or events we organize, we may process your personal data in order to enforce adequate access control and to handle any experiences or incidents that may occur. As part of our security policy and procedures, we process personal information in the event of incidents affecting the well-being of visitors.
• When you request accessible tickets. If you have accessibility requirements, we want to ensure you have the best experience when attending events. To do this, we need to collect or verify the details of your requirements.
• When participating in competitions. If you participate in competitions (also known as sweepstakes) organized by us, we use your data to manage your participation and contact you if you have won. If the prize is managed by a third party, we will let you know who this party is.
• When you contact our fan experience and customer service teams. If you contact our customer service team with a question or provide us with feedback, we will record this interaction for evidence purposes and to provide support in relation to your query.
• When you use social media and online public forums. When you use a social media feature within our website or apps, and you post on social media platforms, or post in any other public space or on any of our websites. The social media site may provide us with certain information about you, such as your username, email address, or any interests.
• Suppliers of geodemographic data. We work with suppliers such as advertising and marketing partners who collect geodemographic information, such as age, gender, or information about events you like or products you buy. This allows us to better tailor our services to you. If you would prefer us not to do this, please refer to the “Your choices and rights” section below.
• Health and safety purposes. To protect you and other visitors, we may collect information from ticket purchasers and visitors for the purpose of contact tracing in connection with infectious diseases, to the extent permitted by applicable law. This information may include names, contact details, seating locations, and times of entry and exit.

 

HOW DO WE USE YOUR DATA & WHY?

In this section, we explain how we use your data and the legal basis on which we base this use.

To perform our contract with you

When you make purchases. We use your data when you enter into a contract with us (for example, to purchase VIP experiences or merchandise) so that we can:

• process your order;
• accept your payment;
• send you customer service emails, including order confirmations and event-related emails;
• provide you with customer service; and
• register you for event presales.

Event partner(s). We share your information with event partner(s) who provide services for the event, such as co-organizers, ticketing agents, or venues, to enable them to organize the event on our behalf, assign seats, notify you if there has been a change related to the event, or provide important event information.

Contests, competitions, and referrals. We may use your information to confirm your registration for an event or contest (giveaway). You may provide us with your friend’s details, for example through our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend’s information to provide the services you have requested. Your friend can contact us to ask us to delete their information.

For our legitimate business interests

Marketing. In accordance with what is stated below and where permitted by local law, to contact you with information or offers regarding upcoming events, products, or services (applicable to markets that respond on a lawful basis) – this may be via email, push and internet notifications, SMS, or on social media platforms. You can change your marketing preferences at any time; see the “Your choices and rights” section below.

Advertisements and cookies. In accordance with what is stated below and where permitted by local law, to deliver tailored advertising and marketing communications on our websites and apps (see our Cookie Policy for more information).

Market research and fan feedback. To conduct market research and analysis that helps us improve and tailor our products and services, or to contact you for satisfaction surveys, or to participate in user research (such as focus groups). We have an unsubscribe option for this type of mailing if you no longer wish to receive it.

Photos. If you attend our events, we sometimes take photos and videos and may post them on social media or use them in marketing campaigns. Our signage at the event will inform you of this. You can request to have your image removed at any time.

Personalization (if available). To ensure that our messages and websites are relevant to you, for example, if you have favorite artists and genres, or if you have purchased tickets, attend performances with friends, and any presales you may be interested in, we will inform you about similar events that we think you may be interested in. We may create a user profile with the information we know about you and how you use our services. If you disable personalization, you will not receive personalized recommendations and all newsletters you have subscribed to will be generic (but if you have requested to receive notifications about specific artists or venues, you will still receive these).

We will still carry out profiling activities where necessary to provide our services to you, for example for fraud screening and where you specifically request it, such as for a verified fan presale.

For our prevailing legitimate business interests

To prevent or detect unlawful behavior, to protect or enforce our legal rights, or as permitted by law. For example, ensuring that tickets end up in the hands of genuine fans. As such, we may use your data to prevent ticket reselling, misuse of our intellectual property (e.g., our brands or those of our event partner(s)), fraud, or other crimes.

Security during events. To protect our fans and ensure the safety of our activities and those of our event partner(s).

If you have given your consent

Marketing. Where local law permits, to contact you with information or offers relating to upcoming events, products, or services (applicable to markets that require consent) — this may be via email, push and web notifications, SMS, or social media platforms. You can change your marketing preferences at any time; see the “Your choices and rights” section below.

Location-based services. For example, our apps request permission to use your location for certain features, such as browsing events near your location, receiving push notifications about events, or viewing yourself on an event map.

Crowd management analysis. Some of our apps use crowd management software so that we can see how many people are at a particular stage or when the bars are busiest. This helps us to allocate our resources more efficiently. We activate this shortly before the festival or event and deactivate it shortly afterwards, so that we do not track devices when it is not necessary.

Accessibility. To process your health data to meet your accessibility requirements, if specifically required and explicit consent has been given. 

Advertisements and cookies. Where local law permits, to deliver tailored advertising and marketing communications on our websites and apps (see our Cookie Policy for more information).

Commercial partners. We sometimes work with commercial partners, with whom we share data. These are external controllers, with whom we collaborate to provide additional value-added services, such as our travel packages, sponsors, or exclusive presale deals. In some cases, where sharing data is not necessary for us to perform the contract you have requested, we will ask for your consent before sharing data and inform you about what will be shared and with whom.

To protect your vital interests

Health and safety (e.g., in the event of a pandemic). If information is collected by us or our third-party partners, it will only be used to contact visitors or shared with relevant local government officials in accordance with applicable health and safety requirements. This information is regularly deleted.

 

WITH WHOM DO WE SHARE YOUR DATA AND WHY?

Live Nation Entertainment. Within the Live Nation Entertainment group and the affiliated companies listed below that provide services to us, such as marketing, profiling, reporting, and technical and product support. These may include venues owned or operated by Ticketmaster and Live Nations.

Third parties who perform services on our behalf. Our third-party service providers, some of which may be located outside your jurisdiction. These include:

• Cloud hosting providers, who provide the IT infrastructure on which our global products and systems are built;
• Payment platforms, which provide the infrastructure to process payments;
• Outsourced customer service teams, who help you with any questions you may have;
• Information security providers, who help us keep our platforms safe and secure; and
• Marketing providers, who enable our data analysis, marketing communications, and advertising.

Event partners. Event partners are the entities we work with to organize the event, such as co-organizers, ticketing agents, venues, or artists. We share your data with our event partners so that they can organize the event and for other reasons set out in their privacy policies.

Commercial partners. These are third parties with whom we collaborate to provide additional value-added services. Because the commercial partners we work with vary between services, we use just-in-time information to notify you when data is shared with them and that it will be processed in accordance with their privacy policies.

Disclosures required by law. We may share information in response to a court order or subpoena. We may also share information if a government agency or investigative body is legally authorized or required to do so. Alternatively, we may share information with the relevant authorities when investigating possible fraud. 

Successors. We may share information with any successor to (part of) our business. For example, if part of our business is sold, we may provide our customer list as part of that transaction.

We may share your information for reasons not described in this policy. We will notify you before we do so.

 

YOUR CHOICES AND RIGHTS

Your choices and rights may vary depending on the country from which you access our services. These are broken down below.

Your choices

If you have given us your consent, you can withdraw it as follows:

• If you no longer wish to receive our marketing communications, you can change your preferences in your account, follow the unsubscribe instructions in any of the emails we send you, or contact us and we will withdraw your consent for you.
• To disable the use of cookies and tracking tools, please refer to our Cookie Policy. You can also do this by adjusting your preferences in the cookie management tool on our websites and apps.
• To opt out of our location tracking and push notifications, you can change the settings on your device or keep your location turned off. To stop web push notifications, you must adjust your browser settings.

Where we have relied on a legitimate interest, you can object to this by doing the following:

• To object to receiving our marketing communications, you can change your preferences in your account, follow the unsubscribe instructions in any of the emails we send you, or contact us and we will do it for you.
• To object to personalization, you can change your preferences within your account. If this option is not available, you can contact us and we will do this for you.
• If you wish to object to being contacted as part of fan feedback, you can unsubscribe by following the instructions in the messages you have received or contact us and we will do this for you.

Your rights 

As a global company, our fans are located all over the world. Depending on your market, there are specific laws and regulations surrounding privacy rights, such as the GDPR in Europe, LGPD in Brazil, and CCPA in the United States, etc. The rights below may apply in your market.

Global Rights (excluding the United States of America)

• The right to request that your information be deleted, also known as erasure, or that its further use be restricted. The right to delete or erase your account cannot be exercised if you have a ticket or transaction for a future event. Deleting your account will result in the loss of access to any digital assets (i.e., NFTs) you may own.
• The right to request a copy of the information we hold about you, also known as the right of access.
• The right to correct, change, or update data you have provided to us (if you have an account with us, you can also do this by logging in and updating your data).
• The right to challenge any automated decision we make about you. An automated decision is a decision made without any human intervention that has legal consequences (e.g., credit check). We do not typically engage in automated decision-making, but if we do, we will make it clear when such decisions are made.

To exercise any of the above rights, please contact us via our web form. Please use the email address associated with your account so that we can locate your personal data. You may appoint an authorized representative to submit requests on your behalf. In order for an authorized representative to be considered verified, you must provide the representative with a signed, written statement authorizing them to make such requests. We may contact you to verify your identity before processing a request from an authorized representative. If you are an authorized representative submitting a request on behalf of another person, please use our authorized representative request form. Failure to follow these instructions may result in us being unable to process a request. Please note that while we will carefully review any request we receive, your rights and the time period for exercising a right may vary depending on your location, and we may not always be required to comply with a request. When this happens, we will explain why.

United States Rights

You have rights regarding the collection, use, and sharing of your personal information.

Depending on where you live— , in the United States; for all other countries, please see Global Rights above— , you may have specific rights around your personal information. Below, we explain what those rights are and how you can exercise them:

You have certain choices about how we use your information.

You have rights regarding the collection, use, and sharing of your personal information.

Depending on where you live, you may have specific rights around your personal information. Below we explain what those rights are and how you can exercise them:

• Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you.
• Deletion. You have the right to request that we delete any personal information collected from or about you.
• Correction. You have the right to request that we correct inaccurate personal information collected from or about you.
• Opt-Out of Sale/Profiling. You have the right to opt out of the sale of your personal information. This will also opt you out of targeted advertising or profiling.  To opt-out click here.
• Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.

You may submit a request to enact any of the above rights by clicking here to submit a request or calling us at 855-663-0150.  You may also submit your request by mailing a letter to the address at the bottom of this policy.  Please be sure to include your full name, email address, and which type of request you are making in your letter.

Your “Do Not Sell or Share” Rights Under the CCPA. Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of Live Nation Entertainment sale or sharing of their personal information, as defined by the CCPA.  California residents may exercise this right to opt out online by submitting a “Do Not Sell or Share My Information” request here.  Alternatively, California residents may submit a request to opt out of sales or sharing by calling us at 855-663-0150.

To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding.  We will respond to your request within 45 days if possible and required under the law. Please note that if we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.

Personal Information Collected:

• Names and Aliases
• Physical Address
• Phone Number
• Email Address
• IP Address
• Unique Identifiers
• Interactions with Customer Service
• Information about transactions made on our services
• Fan Preferences and Attributes
• Cookies/Web Beacons – We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here.

Sensitive Personal Information. Please note that we will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.

Personal Information Disclosed for a Business Purpose or Sold/Shared:

Categories of Personal Information	Personal Information	Disclosed for a Business Purpose	Sold/Shared	Categories of Third-Party Recipients	Retention Standards
Identifiers	Names and Aliases	X	X	Business Partners, Data Brokers, Technical Service Providers, Government Agencies	Retained only as long as it is necessary to provide our products and services, keep our systems secure, and maintain necessary business and financial records.
	Physical Address	X	X
	Phone Number	X	X
	Email Address	X	X
	IP Address	X	X	Business Partners, Technical Service Providers
	Unique Identifiers	X	X
Commercial Information	Interactions with Customer Service	X		Technical Service Providers, Government Agencies	Retained only as long as it is necessary to provide and improve our products and services, keep our systems secure, and maintain necessary business and financial records.
	Information about transactions made on our services	X	X
	Individual’s Preferences and Attributes	X	X	Business Partners, Data Brokers, Technical Service Providers
Internet/Electronic Activity	Cookies/Web Beacons	X	X		Retained only as long as it is necessary to provide our products and services and keep our systems secure.
	Device Attributes	X	X
Sensitive Personal Information	SSN/TIN	X		Technical Service Providers, Government Agencies	Retained only as long as it is necessary to provide our products and services and maintain necessary business and financial records.
	Health Information	X
	Driver’s License/Passport Number	X
	Demographic Information	X		Technical Service Providers
	Precise Geolocation	X

Personal information that you provide for a specific purpose will not be sold or used for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects.

You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with a signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. Failure to follow these instructions may result in our inability to process your request.

To view our CCPA request metrics, please click here.

“Shine the Light” Law. If you are a California resident and have an established business relationship with us, you can email us at to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make one request per year. Please mention in your email that you are making a “California Shine the Light” inquiry. We will respond within 30 days.

Do Not Track. Our websites and apps are not designed to respond to “do not track” requests from browsers.

In addition, our website responds to Global Privacy Control—or “GPC”—signals, which means that if we detect that a browser is communicating a GPC signal, we will process that as a request to opt that particular browser or device out of the sale or sharing of your information via cookies and tracking tools on our website. Note that if you come back to our website from a different device or use a different browser on the same device, you will need to opt out (or set GPC for) that browser and device as well.

Our sites and apps are not intended for children. Our sites and apps are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can contact us.

 

WE TREAT YOUR DATA WITH THE UTMOST CARE

We have implemented security measures to protect your information. The security measures we use depend on the type of information collected. If you believe that an unauthorized account has been created in your name, please contact us. We are not responsible for third-party websites and apps. If you click on a third-party link, you will be taken to websites that we do not control. This policy does not apply to the processing of personal data by those websites. Please read the privacy policies of other websites carefully. Our site may also display content from third parties that contain their own cookies or tracking technologies.

We only retain your data for as long as necessary to provide you with the services you have requested, for the purposes set out in this privacy policy, and for any legal purposes for which we are required to retain your data. For example, we retain certain purchase information for accounting and tax purposes, even after you have deleted your account. Our retention rules depend on whether the information is necessary to provide the product or service, what permissions have been granted regarding the use of personal information, and what legal, contractual, or other legal obligations we have to retain personal information.

We will securely delete your information when it is no longer necessary for these purposes, in accordance with our company policy.

Data transfers

As part of a global group of companies headquartered in the United States, we may need to transfer your information outside the country where you live. This occurs when:

• We rely on shared services from the Ticketmaster group of companies (such as IT, compliance, and internal audits). For example, our global platform is primarily designed and maintained from the United States and the United Kingdom.
• When world-class artists are on tour, your information may be transferred internationally to provide you with a seamless experience, if it is not based in your country.
• We use global service providers, as mentioned above.

If your data is transferred in this way, strict rules are in place to ensure that your data is still protected to a high standard. When we do this, we will ensure that appropriate safeguards are in place.  When your information is transferred outside your local market, we use contractual measures and internal mechanisms that require the recipient to comply with the exporter’s privacy standards. We will use one of the mechanisms below.

• Contractual provisions, such as the model contractual clauses approved by the European Commission and other regulatory authorities, where applicable.
• Binding corporate rules
• Binding corporate rules for data processors

For more information or to obtain a copy of the relevant documentation, please contact us at [email protected].

You can also write to:

Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal

You may also contact your local supervisory authority, although we encourage you to first try to get help from us.

From time to time, we may change our privacy policy. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site regularly for updates.

Last updated: March 2026

 

CONTACT US

We have a global privacy team of trust and security professionals who ensure the end-to-end protection of your personal data throughout its lifecycle. If you have any questions about the above or our approach to privacy, our dedicated Privacy Office, including our Chief Privacy Officer, Hannah Foster, and International Data Protection Officer, Alex Bryant, is available to assist you at [email protected] .